![]() Even though the inside spaces are deep and wide, if you were to sit here alone for a day, you would still feel at home. It radiates the energy that suits this global brand. But this new building, with its enormous windows of the archetypal warehouse facade design, and the wide view over the harbor waters, has its own charm and strength. Red Bull could also have opted for a building in the historic city center. It is a beautiful biotope, shaped by the people, the buildings, the waterfronts, and the vibrancy. Creative organizations love to settle here because this is an environment where living, working, leisure, sports, restaurants, and bars intertwine in a natural way. Red Bull is not a rigid organization by nature and the choice to go to the Houthavens area aligns perfectly with this. By providing space for these processes, their natural working environment is created. To support the local scene.” At Red Bull, people are always full of ideas that require samples and test setups. For example, we process skateboard decks as stair treads.” “We use both the skate decks of Red Bull athletes, and of all major local Dutch skate shops and skate parks. Hessel Roos, head of media network at Red Bull: “We have a long history of putting action sports on the map. Creativity is paramount at Red Bull and they have an eye for detail. Usually, interior architects are somewhat reluctant to release decorative infills to the users, but Casper Schwarz has no doubt in this case: “If you want to give freedom, you literally have to give freedom. And items that remind of smashing successes. Designed by Heatherwick Studio and manufactured by Wrightbus, it is notable for featuring a 'hop-on hop-off' rear open platform similar to the original. Complemented with Red Bull creativity: an exhibition of murals, furniture made of kiteboards, concrete half-pipes, a DJ booth, dirt bikes, Alpha Tauri clothing’s and of course Formula 1 attributes. The New Routemaster, originally referred to as the New Bus for London and colloquially as the Borismaster or Boris Bus, is a low-floor diesel double-decker bus operated in London, England. And this interior is designed in that fashion: Warmth, lightness, comfort, freedom. Red Bull has a human culture, both internal and external. In everything Red Bull does, besides producing and selling cans of energy drinks, they always apply the same principle: How can we give wings to an athlete, a musician, or an artist? How can we provide maximum support for him or her to perform? And their greatest strength is to “give wings” to people and ideas. Sebastian Vettel burned searingly bright during the Red Bull glory years and thats what he will be celebrated for in the long-term over and above the dimmer. ![]() Red Bull does not derive its identity from 5 keywords or a formulated DNA. Tlcharger cette image : Boris Becker avec sa femme Lilly, regardant lvnement Red Bull Air Race lhippodrome Royal Ascot, Royal Berkshire, Royaume-Uni. ![]()
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